Shaftesbury Theatre (studio)
11 June 2025 (released)
13 June 2025
On Wednesday, June 11th, 2025, Just For One Day - The Live Aid Musical premiered at London’s Shaftesbury Theatre, just shy of Live Aid's 40th anniversary. This musical's journey to the West End began with its critically acclaimed world premiere at The Old Vic in 2024, where it became the theatre's fastest-selling production. Its success there paved the way for a transfer to a larger West End stage, allowing a broader audience to engage with the story of the iconic 1985 fundraising event. The production has the official backing of the Band Aid Charitable Trust and its founders, Bob Geldof and Midge Ure, with a portion of all ticket sales contributing directly to the trust.
The musical, with a book by John O'Farrell and direction by Luke Sheppard, does not employ impersonations of the original Live Aid performers. Instead, it reframes the songs within a narrative that explores the behind-the-scenes efforts and the diverse experiences of individuals connected to the concert. The staging utilizes a flexible set design, moving between various locations such as a recording studio, Bob Geldof’s home, and scenes depicting the situation in Ethiopia, before culminating in a recreation of the Wembley Stadium concert atmosphere. A live band, often positioned in silhouette, provides accompaniment, performing renditions of hits from artists like Queen, David Bowie, U2, Elton John, and Paul McCartney. Lighting design, which reportedly drew inspiration from Bruce Springsteen's "Born in the U.S.A." tour rig that preceded Live Aid at Wembley, contributes to recreating the visual aesthetic of the era. The narrative threads together a modern-day perspective with flashbacks, exploring the initial skepticism surrounding the event and its eventual global impact.
Craige Els gives a worthy portrayal of Bob Geldof embodying his initial relentless self-belief with later cracks of doubt that seep in as the date looms and realisation sets in of the immense undertaking this has become. The show also showcases the logistical challenges and the human stories behind the humanitarian effort. Characters representing ordinary individuals, alongside the recognised figures like Bob Geldof and Midge Ure, contribute to the unfolding narrative. A notable element within the production is Julie Atherton's portrayal of Margaret Thatcher, which provides a distinct comedic and political counterpoint, often engaging in witty exchanges. The musical aims to resonate with contemporary audiences by addressing issues of social responsibility and collective action, demonstrating how the spirit of Live Aid continues to hold relevance.
The production has consistently received strong reviews, often highlighted for its emotional impact and effective use of the music. It has been described as both exhilarating and moving, with audiences reacting positively to the blend of narrative and iconic songs. The show's ability to evoke the past without relying on direct impersonation has been a recurring point of positive reception.
