The Olivier Awards with Mastercard has shared the first details of the 2018 ceremony. The Awards, which are the UK’s most prestigious stage honours, will take place at the Royal Albert Hall on Sunday 8 April 2018.
The Be Inspired campaign will also return for 2018. Members of the public and industry can nominate those individuals who have motivated others with their love and commitment to theatre. Four “Be Inspired Champions” will attend the ceremony and receive their plaques during the red carpet live show.
Broadcast details will be announced shortly.
Since 2011, Mastercard and the Society of London Theatre have worked in partnership to raise the profile of the Olivier Awards and firmly establish London’s status as a centre of theatrical excellence. Through this partnership Mastercard will continue to bring its cardholders with a passion for theatre closer to the genre they love. Throughout the year, cardholders can enjoy once-in-a-lifetime theatre experiences, from intimate Q&As with the stars of the stage, to the chance to sit with the nominees at The Olivier Awards, allowing them to experience the drama, passion and excitement of the theatre up close.
Julian Bird, Chief Executive of SOLT and Executive Producer of the Olivier Awards with Mastercard, said:
“We were thrilled with the response from the public and industry to the inaugural "Be Inspired" campaign and are delighted that it will return for 2018. The Olivier Awards are the industry's biggest platform and so it is important that we celebrate the work and achievements of people across the industry. The ceremony has grown in stature and size over the years but has always remained a celebration of incredible work and the truly collaborative nature of London theatre.”
Nicola Grant, head of marketing and communications, Mastercard UK and Ireland said:
“Our cardholders enjoy unrivalled access to the theatre they love through our partnership with SOLT. Those with a Mastercard can enjoy priceless experiences at the theatre – whether it’s meeting the cast and crew of a West End show, sitting with the nominees at The Olivier Awards, or gaining access to exclusive ticket pre-sales. The 2018 Olivier Awards promises to be an unforgettable night, and we are proud to continue our headline sponsorship.”
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